We’ve looked at how to find your customers and bring them to your door. Now what does your customer need before making the decision to buy? How to Convince Your Customer Continue ReadingHow do you clinch a sale?… The Golden Thread VI
After answering the questions posed in Are You Repelling Your Customers? and Where are my Customers? you know your ideal customer reasonably well and you’ve connected with them but chances are Continue ReadingDon’t lose your customer at the last moment!… The Golden Thread Part V
In ‘Where are my Customers?’ we worked out where your customers are. Now let’s connect and lead them back to you! For each of your customer’s favourite spots or pastimes, Continue ReadingBringing customers to your door… The Golden Thread Part IV
After reading Are you repelling your customers? you’ve identified your ideal customers. But where are they? To convert them from prospects to customers, you have to know the answer. Well-targeted Continue ReadingWhere are my Customers?… The Golden Thread Part III
Are you repelling your customers?… You could be, if your website is mis-targeted. Readers decide in the flash of an eye – about 4 seconds – whether a website applies Continue ReadingAre you repelling your customers?… The Golden Thread Part II
Do you know the minotaur story? The minotaur was a child-eating monster who lived in a labyrinth in ancient Crete. Prince Theseus decided to kill the monster and Princess Ariadne gave him a ball Continue ReadingThe Golden Thread that leads customers to your cash register… The Golden Thread Part I
Everyone knows a business has to have a website. Right? But here’s the truth… Unless your website converts into sales, you’re wasting your money. Imagine that your customers are following Continue ReadingDon’t spend money on your website without reading this!